Case Study: Verlasso overcomes salmon industry misconceptions with Linhart PR

Verlasso earns Monterey Bay Aquarium Good Alternative ranking with Linhart PR

Verlasso, a brand of farmed Atlantic salmon, faced the challenge of overcoming deep-seated negative stereotypes about the farmed salmon industry. To convince chefs, retailers, and consumers that its product was sustainable and healthy, Verlasso partnered with Linhart PR for a comprehensive communications strategy and reputation management program.

Linhart PR implemented a multi-pronged solution including aggressive media response to correct misinformation, key opinion leader engagements, and speaking opportunities for Verlasso. This effort successfully reshaped perceptions, leading to Verlasso earning a “Good Alternative” rating from Seafood Watch, positive coverage in major media, and new retailer and chef partnerships. Linhart PR's work helped Verlasso distance itself from industry legacy issues and establish its own credible category.

Verlasso