Case Study: Verlasso achieves national recognition and retail growth with Linhart PR

Verlasso earns 40 news stories and 12 million+ impressions with Linhart PR

Linhart PR worked with Verlasso, a brand of sustainably farmed Atlantic salmon, to overcome a key challenge. The client needed to spread the word about its "Good Alternative" ranking from the Monterey Bay Aquarium Seafood Watch program and change negative stereotypes about farmed salmon to convince media and seafood buyers of its product's quality and sustainability.

The solution from Linhart PR included national and trade media outreach, influencer engagement, speaking opportunities, and owned channel promotions. The results were significant, generating over 40 news stories and 12+ million impressions, securing new retail partners, and featuring in outlets like USA Today and The Washington Post. Linhart PR's efforts also led to increased online traffic and social media engagement for Verlasso.

Verlasso