Case Study: Verlasso boosts sales and thought leadership with Linhart PR

Verlasso boosts Facebook fans 1,238% with Linhart PR

Verlasso, a salmon farming company, faced the challenge of overcoming negative industry stereotypes related to unsustainable practices in order to drive sales. Their goal was to convince chefs, distributors, retailers, and consumers that their farmed salmon was a healthy, sustainable, and delicious choice. Linhart PR was engaged to provide digital marketing and social media marketing services to address this challenge.

Linhart PR implemented a content strategy focused on expanding Verlasso's owned online channels, including a revitalized blog and social media. The solution involved posting a mix of business and consumer content three times per week to establish Verlasso as a thought leader. This effort, supported by a bi-weekly newsletter and paid social advertising, yielded significant measurable results. Linhart PR helped increase web traffic by 146%, grow newsletter subscribers by 65%, and achieve a 1,238% increase in Facebook fans, successfully changing perceptions and connecting with key sales prospects.

Verlasso