Case Study: Verlasso Drives Sales and Engagement with Linhart PR's Email Newsletter

Verlasso boosts email open and click-through rates with Linhart PR

Verlasso, a farmed Atlantic salmon company, faced the challenge of overcoming negative industry stereotypes to convince chefs, distributors, retailers, and consumers that its product was a sustainable and healthy choice. To help drive sales, Linhart PR was engaged to address this communications challenge.

Linhart PR created an email newsletter called Currents as part of an integrated program. The solution successfully reached key audiences who were difficult to engage directly, leading to high open and click-through rates, increased web traffic, and direct sales support. Linhart PR's program was a strong sales driver for Verlasso, helping the sales team connect with important customers and prospects.

Verlasso