Case Study: United Healthcare boosts Bike to Work Day awareness with Linhart PR

United Healthcare reached 38 million consumers with Linhart PR's bike booth activation

United Healthcare (UHC) tasked its vendor, Linhart PR, with increasing awareness of its health and wellness mission during Denver's Bike to Work Day. The challenge was to create an engaging event activation that would attract media coverage and help UHC stand out in the crowded event.

Linhart PR developed an interactive booth where attendees built children's bikes for a local non-profit. This solution secured significant media coverage, including 20 placements that reached over 38 million consumers. For the event itself, Linhart PR successfully attracted more than 250 cyclists to the UHC booth to participate in building the bikes.

United Healthcare (uhc)