Case Study: Stantec expands attention for the Panama Canal project with Linhart PR

Stantec expands Panama Canal coverage with Linhart PR in a 30-minute documentary

The customer, Stantec, faced the challenge of promoting its role as the lead technical designer for the expanded Panama Canal, a massive and complex engineering project. Their challenge was to make this technical feat relatable to the average person and expand attention for their work. They engaged the vendor, Linhart PR, for media relations and influencer marketing services to achieve this.

Linhart PR developed a solution that involved working with Stantec's engineers to tell the technical design story through on-site media tours, interviews, and compelling visuals. This strategy successfully generated significant media coverage in both local and national outlets, including USA Today, Business Insider, the Denver Post, and Denver TV stations. The coverage highlighted the project's design challenges, its impact on global trade, and the human side of the engineering feat, greatly raising Stantec's profile for this iconic project.

Stantec