Case Study: Safe Rx achieves broader media reach and 7.5 million impressions with Linhart PR

Safe Rx earns 32 pieces of coverage in 9 months with Linhart PR

Safe Rx, a company producing locking pill bottles to prevent drug abuse and accidental poisonings, faced the challenge of breaking into media coverage that was focused on opioid crisis treatment rather than prevention. They engaged Linhart PR to provide media relations services to build brand awareness and drive sales.

Linhart PR implemented a solution by leveraging credible spokespeople, including recovering addicts, a pharmacist, and a partnership with Miss America 2020. This strategy successfully generated 32 pieces of coverage and 7.5 million qualified impressions over nine months for Safe Rx, including features in trade publications and podcasts.

Safe Rx