Case Study: Red Robin Gourmet Burgers and Brews builds national brand awareness with Linhart PR's Kids’ Cook-Off

Red Robin Gourmet Burgers and Brews generates 205 million media impressions with Linhart PR

Red Robin Gourmet Burgers and Brews tasked Linhart PR with building national brand awareness to support its aggressive growth plans amidst increasing competition and a lack of national advertising. The challenge was to differentiate the brand and connect with its core family audience.

Linhart PR developed the national Kids’ Cook-Off contest, leveraging the popularity of cooking shows to engage children and families. The multi-phase campaign generated over 205 million media impressions, 54,000 recipe entries, and resulted in the sale of 530,000 kid-created burgers. This effort also raised over $270,000 for charity, successfully meeting the customer's awareness and engagement goals.

Red Robin Gourmet Burgers and Brews