Case Study: Oakwood Homes boosts brand awareness and homebuyer inquiries with Linhart PR

Oakwood Homes drives 1.3M reach with Linhart PR

Oakwood Homes, a homebuilder in Arizona, faced the challenge of standing out in a crowded market with over 140 competitors and increasing economic headwinds. Despite its strong reputation, it had little earned media presence. The company tasked its vendor, Linhart PR, with using media relations to increase awareness of its communities and its free Homebuyers Club program to drive customer traffic.

Linhart PR implemented a human-first storytelling strategy by identifying and securing the participation of a compelling homebuyer. The vendor pitched this story to local media, securing a feature segment on ABC Phoenix that was syndicated over 120 times, achieving a potential reach of 1.3 million. This coverage was Oakwood Homes' most amplified media piece of the year and successfully drove increased inbound calls to the Homebuyers Club from prospective buyers.

Oakwood Homes