Case Study: Oakwood Homes boosts media coverage and share of voice with Linhart PR

Oakwood Homes boosts coverage 245% and reaches 820 million impressions with Linhart PR

Oakwood Homes, a leading homebuilder, aimed to increase its media coverage and share of voice in competitive Colorado and Arizona markets while navigating industry challenges. They partnered with Linhart PR for a PR program encompassing media relations, communications strategy, and leveraging their community-driven initiatives.

Linhart PR implemented a dynamic media outreach strategy focused on newsjacking, amplifying homebuyer success stories, and highlighting Oakwood's community impact. This solution secured 211 placements, yielding an estimated 820 million impressions—a 797% increase in impressions and a 245% increase in coverage. Linhart PR also helped raise Oakwood Homes' share of voice from 26% to 32% among its top competitors.

Oakwood Homes