Case Study: Noodles achieves national TODAY Show coverage with Linhart PR

Noodles drives 128 million impressions with Linhart PR

The customer, Noodles, a national fast-casual restaurant chain, struggled with brand recognition. Their challenge was to secure major national broadcast coverage to drive awareness for their new zucchini noodles, a first-of-its-kind menu item in the fast-casual segment. They tasked the vendor, Linhart PR, with achieving this difficult PR goal.

Linhart PR developed a creative solution by pitching a Guinness World Record attempt for the "Wednesday Whaaat?!" segment on the TODAY Show, timed to National Zucchini Day. The visually-rich pitch, which included custom "Zoodler" bikes and a pre-arranged Guinness partnership, successfully secured the coverage. The segment was so successful it was re-aired, generating 263 news stories, over 128 million impressions, and an ad value equivalent of $872k for Noodles.

Noodles