Case Study: Noodles & Company drives awareness and trial of Caulifloodles with Linhart PR

Noodles & Company reaches 277 million consumers with Linhart PR

Noodles & Company, a national fast-casual restaurant chain, tasked its vendor Linhart PR with generating news coverage to drive awareness and trial of its new Caulifloodles menu item. The challenge was to bring back lapsed guests, attract new ones, and increase visit frequency among current guests through a mix of earned and paid media opportunities.

Linhart PR executed a campaign that balanced earned media outreach with strategic paid placements, focusing on the seasonality and health benefits of the new dish. The solution included national broadcast giveaways, in-person tastings for media in New York City, and syndicated local market opportunities. The results for Noodles & Company were substantial, with Linhart PR securing 2,950 stories that reached over 277 million consumers. This included major national TV segments, millions of digital impressions, and widespread local market coverage.

Noodles & Company