Case Study: Noodles & Company drives national buzz and Zoodles trial with Linhart PR

Noodles & Company drives 322 million+ impressions with Linhart PR

The customer, Noodles & Company, a national fast-casual restaurant chain, faced the challenge of driving awareness and trial for its new zucchini noodles, Zoodles, while struggling with limited brand recognition. They engaged the vendor, Linhart PR, to generate national, local, and trade news coverage to overcome this challenge.

Linhart PR leveraged National Zucchini Day to create a promotional event and secure high-profile media placements, including a segment on the TODAY Show. This strategy resulted in 561 total news stories reaching over 322 million consumers. The results included 128 million impressions from the TODAY Show segment, national coverage in outlets like USA Today, and successful local news stories in all five target markets.

Noodles & Company