Case Study: a national multi-unit restaurant chain boosts digital sales and loyalty with Linhart PR

National Multi-unit Restaurant Chain drives 2 billion impressions and 130% digital sales growth with Linhart PR

The customer, a national multi-unit restaurant chain, faced the challenge of retaining customer loyalty and sales after the COVID-19 pandemic forced a shift to a completely off-premise model. They needed to rapidly innovate and communicate new safety protocols and service options. The brand engaged Linhart PR for crisis and reputation management, as well as strategic media relations counsel, to tell this story.

Linhart PR leveraged its crisis communications expertise and media relationships to secure widespread national coverage in top-tier outlets. This strategy successfully delivered key messages about the brand's new initiatives. As a result, Linhart PR secured nearly 2 billion media impressions. The efforts contributed to a more than 130% increase in the client's digital sales and a 20% rise in loyalty program enrollment by summer 2020.