Case Study: National Commodity Promotion Board strengthens crisis preparedness with Linhart PR

National Commodity Promotion Board strengthens crisis readiness with Linhart PR’s half-day simulation for 12+ participants

The National Commodity Promotion Board, a large U.S. commodity board, had detailed crisis communication plans but lacked practical experience testing them. Their cross-functional team needed to rehearse together to strengthen preparedness. They engaged Linhart PR for its crisis and reputation management services to address this gap.

Linhart PR designed and led a half-day, multi-phase crisis simulation for the board's cross-functional team. This exercise familiarized participants with existing plans through real-time reaction to escalating scenarios. The results clarified the PR team's leadership role, revealed specific plan vulnerabilities for correction, and underscored the critical need for cross-functional and value-chain collaboration during a crisis. Linhart PR's work left participants feeling more prepared to handle their responsibilities.