Case Study: Meyer Natural Foods boosts social media engagement with Linhart PR

Meyer Natural Foods exceeds 5 of 6 social benchmarks in 7 months with Linhart PR

Linhart PR was engaged by Meyer Natural Foods, a leader in the protein industry, to manage social media for its three distinct brands. The challenge was to develop unique brand identities across social channels to drive consumer engagement and impressions, while also meeting key industry performance benchmarks.

Linhart PR developed targeted monthly content calendars for each brand, designating experts for brand voice and leveraging analytics to inform strategy. Paid social programs were also used to reach specific audiences. Over a seven-month period, the program by Linhart PR exceeded most food and beverage industry social media benchmarks, with two brands outperforming all six relevant benchmarks and the third outperforming five out of six.

Meyer Natural Foods