Case Study: Laura’s Lean Beef builds brand awareness with Linhart PR’s influencer marketing program

Laura’s Lean Beef reaches 844,000 new consumers with Linhart PR

Laura’s Lean Beef needed to drive brand awareness during its key summer grilling and tailgating sales seasons. The company partnered with Linhart PR to create a food influencer marketing program that would generate compelling recipe content and reach new consumers.

Linhart PR implemented a comprehensive influencer program by selecting, negotiating with, and managing a team of four food influencers. The campaign generated seven new recipes and extensive content, reaching over 844,000 new consumers and earning more than 482,000 impressions. The program also drove significant engagement and successfully increased clicks to the Laura’s Lean website and Facebook page.

Laura’s Lean Beef