Case Study: Laura’s Lean Beef achieves national media exposure with Linhart PR

Laura’s Lean Beef earns 607 million impressions with Linhart PR

Laura's Lean Beef, a cattle ranching operation, faced the challenge of reaching consumers nationwide with the true stories behind cattle ranching to highlight the positive impacts of the job and the care ranchers give to their animals. As Beef's national consumer communications partner, Linhart PR was engaged to provide media relations and influencer marketing services to address this challenge.

Linhart PR secured a major media feature by identifying a compelling human-interest story around a specific rancher's use of agri-therapy for veterans. Their solution involved crafting a customized pitch, leveraging a timely ranch event, and coordinating interviews and photography. The results included a six-page feature in People magazine and its online platform, which was syndicated by Yahoo and promoted on social media, achieving over 607 million impressions with positive sentiment. Linhart PR successfully delivered impactful coverage that celebrated the ranching community.

Laura’s Lean Beef