Case Study: Laura’s Lean Beef boosts game-day engagement and traffic with Linhart PR

Laura’s Lean Beef boosts website traffic 219% with Linhart PR

Laura's Lean Beef, a provider of lean and natural beef products, faced the challenge of increasing awareness and driving purchases by positioning itself as a delicious, healthier option for NFL game day celebrations. They enlisted Linhart PR to execute a national campaign focused on key football markets.

Linhart PR implemented an integrated marketing solution, pitching locally-inspired recipes to traditional and digital media outlets and running geo-targeted social media ads. Their "surprise and delight" program rewarded engaged fans. The campaign reached over 15 million consumers, drove a 219% increase in website traffic from social media, and significantly boosted engagement, successfully meeting Laura's Lean Beef's objectives.

Laura’s Lean Beef