Case Study: Johns Manville educates construction professionals on continuous insulation with Linhart PR

Johns Manville reaches 12,000 professionals with Linhart PR

Johns Manville, a global building products manufacturer, faced the challenge of educating construction industry influencers about the complex trend of continuous insulation and its product solution, JM AP Foil-Faced Foam Sheathing. The industry lacked an authoritative resource, and the product competed with two existing categories. Johns Manville engaged Linhart PR to address this communication challenge.

Linhart PR developed a targeted strategy, writing and placing a detailed 2,500-word bylined article in the influential Construction Canada magazine. The article clarified the topic and positioned JM's product favorably. This effort reached over 12,000 professionals. Linhart PR further extended the article's value by repurposing it for trade shows, employee education, and even creating a custom video for a key customer, maximizing the campaign's impact.

Johns Manville