Case Study: Horizon launches Mac and Cheese with surprise-and-delight marketing from Linhart PR

Horizon launches Mac and Cheese with Linhart PR, generating nearly 125,000 impressions

Horizon, a pioneer in the organic industry, faced the challenge of driving awareness and trial for its new line of Mac and Cheese products. They needed to connect with moms, the key grocery decision-makers, and position the new items as a trusted extension of their existing brand. Linhart PR was engaged to address this.

Linhart PR executed a digital "surprise and delight" program, identifying and gifting free product to engaged social media users. Recipients were encouraged to share their experiences and visit a dedicated recipe microsite, using the hashtag #MACNATOR. The program generated over 100 consumer-created social and blog posts, yielding nearly 125,000 impressions and providing Horizon with fresh content for its own channels.

Horizon