Case Study: Graebel amplifies thought leadership and sales growth with Linhart PR

Graebel boosts State of Mobility views 100% with Linhart PR

Graebel, a leading provider of talent mobility services, sought to transcend conventional data reporting for its annual State of Mobility Report. Their challenge was to engage, educate, and inspire their audience to highlight the value of talent mobility in a tough economy, helping clients protect their budgets and programs. They tasked Linhart PR with elevating the report into an interactive and educational user experience.

Linhart PR developed an interactive microsite featuring fictional mobile employee journeys based on survey data. This creative data storytelling approach included key messaging, media outreach, and sales materials. The results were significant: content views increased by 100% year-over-year, microsite engagement time increased by 181%, and the report was used in over 350 client business reviews. Linhart PR's work successfully amplified Graebel's thought leadership and supported sales growth.

Graebel