Case Study: GOED omega-3 boosts awareness of heart health research with Linhart PR's targeted social campaign

GOED omega-3 reaches nearly 220,000 consumers with Linhart PR

GOED omega-3, a global organization for EPA and DHA omega-3s, faced the challenge of promoting new heart health research recommending a higher daily intake of omega-3s during a period of intense competing news, including the COVID-19 pandemic. They tasked their communications partner, Linhart PR, with using social media marketing to break through the noise and deliver these vital messages directly to at-risk consumers to drive increased consumption.

Linhart PR developed and executed a targeted paid social media campaign across Facebook and Twitter, supplemented by an Instagram influencer partnership. The campaign used data-driven engaging copy, interactive visuals, and video content to highlight the new research and drive traffic to GOED’s consumer website. The results significantly exceeded industry benchmarks, with social media driving up to 46% of website traffic during the campaign. Linhart PR reached nearly 220,000 consumers and achieved over 41,000 engagements at an average cost of $0.02 per engagement, far below industry standards.

GOED omega-3