Case Study: GOED omega-3 boosts Facebook engagement with Linhart PR

GOED omega-3 drives 93,000 Facebook engagements with Linhart PR

GOED omega-3, a global organization for EPA and DHA omega-3s, tasked its communications partner Linhart PR with finding new ways to engage consumers and educate them on the key health benefits of these nutrients. The challenge was to successfully communicate this fact-based information to drive increased consumption of omega-3-rich foods and supplements.

Linhart PR implemented a robust social media marketing strategy built around four key calendar moments. The solution used targeted Facebook campaigns with engaging copy, original visuals, and interactive elements. This approach secured over 93,000 engagements, far exceeding the 40,000 goal, and achieved an average cost per engagement of just $0.24. Linhart PR also drove more than 8,000 clicks to the client's website and earned a PRSA Bronze Anvil Award for their work.

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