Case Study: GOED omega-3 boosts EPA and DHA awareness with Linhart PR's social media campaign

GOED omega-3 drives 5,179 engagements with Linhart PR

GOED omega-3, the global organization for EPA and DHA omega-3s, faced the challenge of educating consumers and clearing up widespread confusion about the different types of omega-3 fatty acids. They needed to differentiate the benefits of marine-sourced EPA and DHA from plant-based ALA to drive increased consumption. They engaged Linhart PR to address this through social media marketing.

Linhart PR implemented a targeted social media and Instagram influencer campaign centered on an interactive educational infographic. The vendor secured over 5,000 engagements and drove 1,422 clicks to the client's website. The campaign achieved a cost per engagement of $0.28, which was significantly below the industry average.

GOED omega-3