Case Study: GOED omega-3 boosts consumer engagement with Linhart PR's Facebook content strategy

GOED omega-3 drives 16.43% engagement with Linhart PR

The customer, GOED omega-3, a global organization for EPA and DHA omega-3s, faced the challenge of educating consumers amidst conflicting study results that created confusion. To overcome the difficulty of securing earned media coverage, they partnered with vendor Linhart PR to use social media marketing to directly shape their message and educate the public on omega-3 health benefits.

Linhart PR developed and executed a strategy for the AlwaysOmega3s Facebook page, creating a hub of educational content featuring videos and infographics. The campaign surpassed all industry benchmarks, achieving a 16.43% average engagement rate against a 0.05% industry average. The results included 63,000 engagements, 784,000 impressions, and a highly cost-effective average CPR of $0.11.

GOED omega-3