Case Study: GOED omega-3 achieves broader consumer engagement on heart health benefits with Linhart PR

GOED omega-3 boosts video views 169% with Linhart PR

The customer, GOED omega-3, a global organization for EPA and DHA omega-3 fatty acids, faced the challenge of clearly and credibly communicating the heart health benefits of its products to consumers amidst confusing and contradictory media coverage from complex scientific studies. They engaged the vendor, Linhart PR, for a solution using media relations, influencer marketing, and social media marketing.

Linhart PR produced and distributed an educational video during Heart Health Month, supported by social media advertising and sponsored posts from health influencer partners. The results were significant: the video garnered 80,775 views and was watched for over 34,000 minutes, exceeding goals by 169% and 43% respectively. Through partnerships with 11 influencers, Linhart PR achieved an additional 208,000 social media impressions.

GOED omega-3