Case Study: FirstBank Colorado drives leads and checking account openings with Linhart PR

FirstBank Colorado earns nearly 8 million impressions with Linhart PR

FirstBank Colorado, the largest locally-owned bank in the state, faced the challenge of raising awareness for its decision to maintain free checking accounts after new regulations prompted many big banks to eliminate them. They engaged the vendor Linhart PR to turn this existing product news into a major story for national and regional media.

Linhart PR developed a strategy to differentiate the bank and capitalize on the timing of the "swipe fee" regulation. Their integrated media relations campaign, coordinated with an advertising effort featuring an interactive billboard, secured front-page coverage in outlets like the Denver Post and USA Today. This resulted in nearly 8 million media impressions, over 5,000 clicks on a related news banner, and measurable increases in both website traffic and new checking account openings for FirstBank.

FirstBank Colorado