Case Study: Earthbound Farm boosts brand awareness and media coverage with Linhart PR

Earthbound Farm drives 3 million media impressions with Linhart PR

Earthbound Farm, a major producer of organic salads, challenged Linhart PR to drive consumer awareness and media coverage for a "cart buy" program. The initiative was designed to surprise shoppers by purchasing their groceries to support New Year's wellness resolutions and boost product sales.

Linhart PR implemented a media strategy that included outreach before and after the events and offered TV stations the chance to participate live. This solution secured 13 TV segments and 13 online/print stories, exceeding all goals with over 3 million media impressions. The coverage successfully raised awareness of Earthbound Farm and strengthened retailer partnerships.

Earthbound Farm