Linhart PR
100 Case Studies
A Linhart PR Case Study
Dine Brands, the parent company of Applebee's and IHOP, faced the challenge of effectively engaging its team members and franchisees to navigate post-acquisition changes and reach key business goals. To assess and improve its systemwide internal communications, the company turned to the vendor Linhart PR for a communications audit.
Linhart PR conducted a multi-phase audit involving executive interviews, focus groups, and assessments of existing communications. The audit provided Dine Brands with actionable recommendations, including immediate quick wins to improve communications and longer-term solutions to help team members understand their role in the overall business goals.