Case Study: Cochlear achieves greater category leadership through innovation storytelling with Linhart PR

Cochlear secures 9 trade stories and 570,000 impressions with Linhart PR

The customer, Cochlear, a global leader in implantable hearing solutions, sought to solidify its position as an innovation leader among key audiences. To generate recognition as a powerhouse, the company engaged vendor Linhart PR for a strategic communications and media relations campaign.

Linhart PR executed a targeted storytelling strategy, supporting product launches with trade media outreach and securing national coverage for major initiatives like a research collaboration with Google. The vendor successfully secured nine trade stories totaling 570,000 impressions and two major national features in Forbes and WIRED, effectively advancing Cochlear's key messages to both professional and broad audiences.

Cochlear