Case Study: Cochlear boosts hearing loss awareness with Linhart PR

Cochlear secures 78+ million impressions with Linhart PR

The customer Cochlear faced the challenge of educating seniors in key local markets about hearing loss and the benefits of cochlear implants. They partnered with vendor Linhart PR, which leveraged its communications strategy and media relations services to manage a campaign featuring a celebrity brand advocate.

Linhart PR developed a multi-faceted solution that included educational media outreach, expert interviews, and media-friendly events. The vendor secured 15 local media placements, including a nationally syndicated piece, which generated over 78 million earned media impressions and significantly raised awareness, exceeding the client's expectations.

Cochlear