Case Study: Cochlear boosts hearing awareness among older adults with Linhart PR

Cochlear reaches 686.6M impressions with Linhart PR

The customer, Cochlear, a global leader in implantable hearing solutions, faced the challenge of low awareness and misinformation about cochlear implants among older adults. Their goal was to educate this demographic on hearing loss and the benefits of treatment. To address this, they partnered with vendor Linhart PR for a communications strategy and media relations campaign.

Linhart PR implemented a solution that balanced proactive storytelling with reactive newsjacking. This involved leveraging a Cochlear audiologist as an expert source for major publications and pitching compelling stories of older implant recipients to both national and local media. The results were significant, exceeding KPIs with national coverage in USA Today and HuffPost generating over 700 million impressions, features in AARP reaching 75 million impressions, and 15 local stories that drove customer inquiries.

Cochlear