Case Study: City and County of Denver drives thought leadership for its green infrastructure project with Linhart PR

City and County of Denver secures 16 articles and 3 speaking opportunities with Linhart PR

The City and County of Denver faced the challenge of earning national recognition for its ambitious $300 million Platte to Park Hill green infrastructure program, a complex and multi-faceted stormwater project that required engagement from a large, diverse team. To overcome the unengaging nature of the topic, the city engaged Linhart PR for a communications strategy and media relations campaign to develop compelling narratives for the engineering and municipal government communities.

Linhart PR developed three key thought leadership angles focused on innovative engineering, collaborative best practices, and green infrastructure benefits. The vendor pitched and secured 16 articles in targeted trade publications, crafted 11 bylined articles, and arranged three speaking opportunities. This strategy successfully reached over 786,739 professionals, establishing the program and its leaders as industry authorities.

City and County of Denver