Case Study: Chocolove boosts media awareness and share of voice with Linhart PR

Chocolove grows media SOV 3.1 points with Linhart PR

Linhart PR was engaged by Chocolove, a premium chocolate brand, to help it stand out in a crowded market. The challenge was to grow brand awareness, drive product trial, and increase its media share of voice relative to competitors through an always-on news engine.

Linhart PR implemented a media relations and influencer marketing solution that included a robust sampling program and participation in virtual speed-pitching events. This strategy secured sample requests from 70 reporters, garnered coverage from 22.4% of event attendees, and grew Chocolove's media share of voice by 3.1 percentage points to 43.2%. Linhart PR also secured 27.71% more stories and 87.87% more impressions than the previous year.

Chocolove