Case Study: Chocolove boosts Valentine’s Day brand awareness with Linhart PR

Chocolove earns nearly 1,100 stories with Linhart PR

Chocolove, a premium chocolate brand, faced the challenge of standing out and driving awareness during the highly competitive Valentine's Day holiday. Their goal was to communicate why their responsibly-sourced offerings were the best choice for gifting. Linhart PR was engaged as the communications partner to boost brand awareness and secure media coverage.

Linhart PR implemented a solution that included an influencer mailer program and a robust media strategy. They distributed product samples to targeted media outlets and influencers, created a national wire release, and partnered with lifestyle influencers to generate buzz. The results were nearly 1,100 news stories, coverage in top trade publications, and 17 influencer shares reaching millions. Linhart PR successfully positioned Chocolove as a feel-good choice for the holiday.

Chocolove