Case Study: Chipotle Mexican Grill achieves positive local media coverage and community goodwill with Linhart PR

Chipotle secures 45 stories and 76 million impressions with Linhart PR

Chipotle Mexican Grill faced the challenge of generating positive local media coverage in its new hometown after relocating its headquarters to Newport Beach, California. The company wanted to highlight its first-ever Rose Parade float, made entirely of its restaurant ingredients, to build community goodwill. Linhart PR was engaged for communications strategy and media relations to help the brand stand out in a competitive media market and crowded parade space.

Linhart PR developed a targeted media strategy that included securing pre-parade visits for journalists and offering executive interviews. This approach successfully generated 45 stories and over 76 million media impressions. The coverage included key placements in major Southern California outlets like the L.A. Times, effectively building community goodwill and showcasing Chipotle's unique float and mission.

Chipotle Mexican Grill