Case Study: Chipotle Mexican Grill boosts awareness of its "Real Food for Real Athletes" message with Linhart PR

Chipotle Mexican Grill earns 34 stories and 22 million impressions with Linhart PR

Chipotle Mexican Grill, a fast-casual restaurant chain, faced the challenge of generating positive local news coverage with very little lead time for a surprise restaurant visit from a hometown soccer star. The goal was to promote this event without spoiling the surprise and to communicate Chipotle’s commitment to providing "Real Food for Real Athletes." Linhart PR was engaged to handle media relations and communications strategy.

Linhart PR developed a targeted media approach, inviting local reporters to cover the surprise event and the athlete preparing her meal. This strategy successfully secured attendance from all major local broadcast stations and the city's newspaper. The efforts by Linhart PR resulted in 34 stories and over 22 million media impressions, generating widespread positive coverage for the brand.

Chipotle Mexican Grill