Case Study: Chipotle Mexican Grill builds brand loyalty through local storytelling with Linhart PR

Chipotle Mexican Grill earns 2.8 million impressions with Linhart PR

Chipotle Mexican Grill sought to build a more loyal customer base and increase its cultural relevancy by highlighting its commitment to real ingredients and cooking techniques. The company engaged Linhart PR to generate local news coverage in key markets to support its documentary-style "Behind the Foil" advertising campaign.

Linhart PR developed a localized media strategy that pitched interviews with employees featured in the ads to their hometown media and offered broadcast stations exclusive behind-the-scenes access. The vendor also partnered with social media influencers to share the campaign's messaging. This approach secured 33 news placements and generated 2.8 million impressions for Chipotle, successfully building brand loyalty through transparency.

Chipotle Mexican Grill