Case Study: Chipotle Mexican Grill generates buzz for multiple restaurant openings with Linhart PR

Chipotle Mexican Grill earns 25 million impressions with Linhart PR

Chipotle Mexican Grill faced the challenge of opening nine new restaurants in the competitive Dallas-Fort Worth market without causing media fatigue. Linhart PR was engaged to generate excitement for all the openings and maintain positive news coverage about the brand's growth and commitment to the community.

Linhart PR developed a three-phased media strategy that focused on the first local Chipotlane, targeted hyperlocal outlets for individual openings, and pitched the larger growth story to top-tier media. This approach secured 25 media placements, far exceeding the goal of 10, and earned 25 million media impressions for the Chipotle brand.

Chipotle Mexican Grill