Case Study: Chipotle Mexican Grill drives traffic and hiring with Linhart PR

Chipotle Mexican Grill drives 75 stories and 70 million impressions with Linhart PR

Chipotle Mexican Grill faced the challenge of breaking through the negative COVID-19 media landscape to promote its digital growth. The company needed to generate positive stories celebrating the opening of its 100th Chipotlane, drive traffic to its digital access points, and attract applicants for 10,000 new positions by highlighting its benefits. They partnered with vendor Linhart PR for a communications strategy.

Linhart PR executed a targeted media relations campaign, pitching localized stories in key markets about the Chipotlane milestone and the hiring event. The solution secured 75 stories generating over 70 million impressions. These results successfully promoted Chipotle's digital access points and positioned it as a great place to work, directly supporting its growth and hiring goals.

Chipotle Mexican Grill