Case Study: Chipotle Mexican Grill drives catering buzz with Linhart PR

Chipotle Mexican Grill drives 71 creator posts and reaches 2 million consumers with Linhart PR

The customer, Chipotle Mexican Grill, sought to raise awareness and drive sales for its new holiday catering offering, which provided benefits like menu customization and the ability to feed large groups. The vendor, Linhart PR, was tasked with developing a communications strategy to highlight these advantages and keep the brand top of mind for consumers.

Linhart PR implemented an influencer marketing solution by partnering with 27 creators across 16 target markets. These creators shared key catering messages and hosted giveaways to encourage trial. The results for Linhart PR's campaign were substantial, generating 71 posts that reached over 2 million consumers and effectively promoted the catering service's benefits.

Chipotle Mexican Grill