Case Study: Beef. It’s What’s for Dinner. boosts summer grilling coverage with Linhart PR

Beef. It’s What’s for Dinner. earns 49 stories and 943 million impressions with Linhart PR

The customer, Beef. It’s What’s for Dinner, faced the challenge of positioning beef as a flavorful and affordable centerpiece for the summer grilling season amidst rising consumer costs. They engaged the vendor, Linhart PR, to secure national media coverage that would highlight beef's taste, versatility, and cost-effectiveness.

Linhart PR implemented a multi-pronged media strategy that included tailoring pitches to the economic climate, customizing outreach in real-time to meet specific reporter needs, and leveraging a celebrity spokesperson around Father’s Day. This solution successfully secured 49 national stories, generating over 943 million impressions and effectively showcasing beef as the star of summer meals without breaking the bank.