Case Study: Beef. It’s What’s for Dinner. boosts beef’s health credentials with Linhart PR

Beef. It’s What’s for Dinner. earns 1.8 billion impressions with Linhart PR

The customer, Beef. It’s What’s for Dinner, needed to share compelling rancher stories and promote beef as part of a healthy diet to a national consumer audience. They partnered with vendor Linhart PR, which employed its media relations and influencer marketing services to address this challenge.

Linhart PR developed a focused strategy by identifying a rancher with a powerful personal story and pitching it to a targeted national outlet, People Magazine. This solution secured a major feature and sparked widespread coverage. The efforts by Linhart PR resulted in 40 stories and over 1.8 billion impressions, including features in People, on Good Morning America, and across major online news platforms.