Case Study: Beef. It’s What’s for Dinner. boosts summer grilling sales with Linhart PR

Beef. It’s What’s for Dinner drives 7.3 billion impressions with Linhart PR

The customer, Beef. It’s What’s for Dinner, faced the challenge of promoting beef as the top protein for the summer grilling season amidst the COVID-19 pandemic and shifting consumer budgets. Linhart PR was hired to generate national news to amplify their United We Steak campaign, reinforce beef's status as the preferred grilling protein, and ultimately help drive sales.

Linhart PR implemented a solution that leveraged celebrity chefs for cooking demos, developed outreach tied to current events like COVID-19, and created a "Perfect Steak" survey for owned content. The results were significant, with Linhart PR securing 131 stories and generating over 7.3 billion impressions, including major placements on outlets like Good Morning America, FOX News, and The New York Post.