Case Study: Beef. It’s What’s For Dinner. achieves national media growth with Linhart PR

Beef. It’s What’s for Dinner. boosts national coverage 72% with Linhart PR

Linhart PR partnered with Beef. It’s What’s for Dinner., a program managed by the National Cattlemen’s Beef Association, to address the challenge of maintaining a year-round national earned media presence. The goal was to position beef as a cost-effective and nutritious protein despite high inflation and a shrinking media landscape that demanded highly searchable content.

Linhart PR implemented a creative media strategy that leveraged culinary experts and trendspotting to insert beef into timely cultural conversations and unexpected holidays. The solution secured 178 stories and billions of impressions over 16 months, a 72% increase in stories and a 193% increase in impressions that far exceeded goals. This successful campaign for Linhart PR also won a 2025 PRSA Bronze Anvil Award.