Case Study: a national multi-unit restaurant chain builds confident media spokespeople with Linhart PR

a national multi-unit restaurant chain builds confident media spokespeople with Linhart PR

A national multi-unit restaurant chain faced a challenge where its C-suite executives and subject-matter experts lacked formal media training and approved key messages, making it difficult to confidently and succinctly deliver the brand story in media interviews. To address this, the restaurant engaged Linhart PR for its presentation coaching and media training services.

Linhart PR developed approved key messages for various subject areas and provided executive media training, which included interactive classes and videotaped practice interview sessions. As a result, the restaurant chain's spokespeople became confident and capable, gaining a deeper understanding of their key messages and the ability to pursue more media opportunities to build brand awareness and drive traffic.