Case Study: LightPath Technologies achieves faster global publishing and streamlined China coordination with Lingotek

Lingotek Inside WordPress Plugin and Cloud-Based TMS Help LightPath Improve Coordination with China Office

LightPath Technologies is a vertically integrated global manufacturer of optical and infrared components with headquarters in Orlando and a sales office in Shanghai. The company struggled with two separately hosted and managed English and Chinese websites, creating poor continuity, slow information flow, and dependence on the China team to find and post translations—making timely global marketing coordination difficult.

LightPath implemented Lingotek’s Inside WordPress Plugin and cloud-based Translation Management System, chosen for its early engagement and fit with LightPath’s custom WordPress fields. The centralized solution gives corporate HQ control and visibility, automated workflows, faster publishing, streamlined communication, and time (and expected cost) savings; Shanghai’s marketing team is now focused on review rather than translation, and LightPath is expanding translations (German next) to drive new business.

LightPath Technologies

Kimberly Clifton

Director of Sales Operations and Marketing