Case Study: Nike achieves rapid, scalable global translation with Lingotek

Lingotek Helps NIKE Keep Pace with the Demands of Global Translation

Nike, the world’s largest athletic footwear and apparel company, faced a fast-growing global content pipeline that outpaced traditional localization methods. The challenge was to find a translation platform that could handle massive volume, growing complexity, rapid turnaround, vendor performance tracking, and automated delivery across multiple enterprise systems.

Lingotek’s cloud-based Translation Network integrated with Nike’s CMS and enterprise applications to centralize content, automate workflows, enable real-time collaboration with a global translator network, and enforce role-based security. The solution gave Nike scalable storage and continuous multilingual publishing, speeding localization, improving vendor management, and putting translation workflows on autopilot so global content could be delivered faster and more reliably.

Nike