Case Study: Tractive achieves faster global app launches and streamlined localization with Lingohub

LingoHub liberates our team by streamlining our translation management efforts

Tractive, founded in 2012, makes GPS pet trackers and the Tractive MOTION fitness device and now serves customers in over 80 countries. Their challenge was keeping iOS and Android apps and device interfaces accurately localized across many languages and fast-moving releases; to solve this they adopted Lingohub’s localization platform and workflow tools.

Lingohub centralized Tractive’s string management so new app strings are pushed to translators, who are notified and return translations that Tractive pulls into projects automatically via Lingohub’s REST API. The result: faster multi‑language releases, elimination of email-heavy, manual workflows, and significant developer time saved—an outcome Tractive describes as “liberating our team” while supporting service in 80+ countries.

Tractive

Michael Hurnaus

Co-Founder & CEO